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Improve your customer service with WhatsApp Business API

Posted by indigitall on Oct 28, 2020 4:15:21 PM

 

man smiling, customer journey whatsApp Business Api

 

The WhatsApp Business API will offer you the possibility of having a conversation with a real user. Through the bot that indigitall generates, you will be able to offer automated responses according to the doubts that the issuer raises about a product or service and automate, while improving an important part of your customer service.

We are talking about an increasingly popular solution among companies seeking to improve their customer service. And it is because, being artificial intelligence software, the bot can replace a human being and reaching high levels of complexity.

Some of the functionalities that we offer in indigitall are precisely related to AI, so we are well aware of the advantages that an automated response service for customer service can bring to your company. Here we explain why implementing everything that WhatsApp Business API offers will help improve your customer service.

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These are the advantages of implementing this automated solution:

 

1. The service is continuous

Offers, subscriptions, password recovery ... inidigitall software can answer the most repetitive questions 24 hours a day. You can take care of these tasks while company personnel take care of other tasks in which they are more productive.

And what happens if the user's question is complex? These robots are capable of detecting emotions, such as confusion or anger, in a text. In these cases, they will forward their responses to department staff, who may respond later.

 

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2. Respond immediately

There is a frequent complaint in users who contact customer service departments: waiting time. With an intelligent chat you will not have to listen to a looped musical thread or talk to different people to solve your problem. Here immediacy reigns: the answer is instantaneous and, therefore, a user can solve their doubts in just seconds.

To this we must add that the WhatsApp Business API tool is more agile for some procedures than a worker. What does this mean? The possibility of serving several clients at the same time.

 

3. Customize the experience

The collection of data from previous conversations to offer more personalized responses adapted to each user, in addition to capturing very valid information for the company about their consumption habits. They can also send all kinds of content, or even links, simulating the language used by the user and thus enabling their loyalty.

Having the WhatsApp Business API proves the innovation capacity of your business. Did you know that this method is also preferred by millennials to consult companies before making a purchase?

Take advantage of the benefits that an intelligent chat can bring to your brand and follow indigitall's networks to keep up to date with all kinds of topics that can make your business grow.

And don't forget to try the free version of our services!

Topics: Marketing trends

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