The basics of SEO. First delivery.
Search engine optimization (SEO) has been a headache for many small / medium businesses that know how important it is for their customers to find them organically. The other option is to leave the rooms in Google Ads for search terms for which you know that your business is totally relevant.
Before hiring a guru that offers you a complex optimization strategy, make sure you do the basics to improve your website. In this series of articles we have called How to do SEO? We tell you the fundamental steps, starting with these 5 to put "the house" in order.
1. Keyword search for your business:
Many times to save a little research time one ends up optimizing a whole website for keywords that are not the most used by your customers. The important thing is to choose those terms that have a good balance in search volume and competition, since sometimes it is preferable to access lower volume but knowing that you are the only player. The search terms you reach, usually between 3 and 5, will be the ones you use in the goals, texts and any other content creation.
Google Ads Keyword Planner is a tool that can help you in research.
2. The Meta Tags of your Web is the following that you have to have covered:
The important thing is that you include your keywords in the title tag and meta description, as well as review the URL, since it should also include your main keyword. Something important to keep in mind when you make your goals is the structure of the title. For Google, the ideal is:
3. The texts of your website, or copy, should be reviewed almost simultaneously: You may not have added enough volume of keywords. Make sure there is volume of keywords but don't sacrifice the user experience. It is important that you not be forced.
In Yoast you can also see an SEO analysis based on a keyword.
4. Internal and external links:
Internal and external links are also very important when it comes to improving your website's SEO. The idea is that the different sections of your website are linked in a logical way in the text, that reference is made to relevant external sources (in that case it is convenient that the link be opened on another page) and that you indicate to the user what the Next step you expect from him or her with a clear and concise CTA (call to action).
Some of the elements to consider can be seen in our article: Why improving your landing is good for Adwords
5. Add the Alt text in the images:
If your website has a high content in images, always remember to add the Alt text in the images. Another important aspect with the images is the weight, since it can slow down the download of a website.
Compressjpeg tool to reduce image size.
While you are making all these changes, do not forget to activate your campaigns in Indigitall and get quality traffic for your website!
If you want to know more about any of the specific points or share your experience, write us in the comments or at firstname.lastname@example.org and we will consider it for future articles
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