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How to get customers with WhatsApp Business API

Posted by Kistine Acha on Dec 11, 2020 1:37:53 PM

 

Get customers WhatsApp BUsiness API_Photo of people and a phome_indigitall

 

Do you already have a database with potential buyers or with people who previously trusted your product? It's time to retain your customers with WhatsApp Business and, why not, for them to become your brand's prescribers. Connect with them by creating an original profile with useful information about your company, and follow the advice that we propose from indigitall. Generate sales with these simple tricks; the possibilities offered by the application are enormous.

 

Tips to increase your sales through WhatsApp Business

Did you know that according to research by Forbes, the open rate of WhatsApp is 98%? A fact that, from the start, makes this service become your best ally. Of course, to get clients with WhatsApp Business you have to use the platform with rigor and criteria so that, among other things, you are not perceived as an intrusive brand. Apply these recommendations to make your business prosper and remember: every message is an opportunity to make an impact.

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Give the welcome

Make the customer feel unique from the start with a personalized message. Address him by name, express your gratitude and extend your hand. Every detail counts to make you feel part of your community.

 

Ditch the capital letters and take advantage of emojis

Some marketers write their messages in full capital letters, perhaps to optimize their time. But you should know that this practice is counterproductive to your objective: customers, especially younger audiences, will have the feeling that you are yelling at them.

In order not to generate rejection, your messages must be warmer and enhance complicity. Use the emojis to be closer; they will help you express emotions. Of course, do not abuse them.

 

Avoid being seen as a robot

Use a real name, with last names, and do not accompany your name with words like "Sales." You should not be as informal as when you speak to your relatives, but be friendly. Of course, this does not mean that you cannot use automations.

 

Study the information that is most demanded by your customers and generate a clear and orderly menu.

Carrying out an internal study to find out what the most frequent questions and doubts are will help you start organizing the information you must give to satisfy your customers.

 

Don't spam

Massive propaganda will lead to direct blocking of your clients. The ideal is to send content of segmented value according to the purchase status of your users and the needs that your customers claim.

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Take note of these simple steps to achieve clients with WhatsApp Business API and remember that at indigitall we can help you improve your conversion and your engagement with all kinds of functionalities, such as animated images or artificial intelligence.

Follow us on the networks to learn more about this marketing tool and many other advantages for your business!

Topics: Marketing trends

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