Techniques to increase sales with Web Push Notifications

Posted by indigitall on Jan 26, 2021 12:52:34 PM

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Push notifications are very helpful. When you are looking to increase sales, all help is little, and these notifications have a lot to contribute to this regard. However, you must know how to use them to get the most out of them. To help you in this aspect, consider the techniques that we propose from indigitall.




This is one way to get very good results. Customers, as a rule, forget about the promotions you have running. At the end of the day, they must keep their attention in all kinds of activities. To avoid this, a push notification sent to the phone will remind them that the offer has not ended yet and that they have time to use it.
In this simple way, they may end up using it, much more if the message sent is personalized and attractive enough.


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Cart abandonment notifications


In this case, you can use the notifications on a web page and on a phone. Some customers do not complete the purchase, leave the cart full and do not return for several days or even months. You may think, at first, that this is a lost sale, but you still have time for it to be completed. The notification can come via email,  through the web or on mobile.

With it, the customer will see that he has abandoned the cart and is very likely to finish the purchase again. In this simple way, you can turn around a sale that seemed completely lost.

Notifications for retargeting

One way to increase sales is to resort to retargeting. This technique is used when a customer has come to the page, has seen a product and has not bought it. Its objective is to impact the user and cause the purchase, either of the same object or of another of the brand or category in which it was found. In this way, you increase the chances that they will buy the product.

In addition, thanks to a push notification you can bypass ad blockers on a website. You also have the option to send it to the phone, which makes the notice arrive from multiple places. However, it is not recommended to harass the client, as it is counterproductive.

Periodic notifications

Achieving user loyalty is important, but it requires effort and patience. Sending periodic notifications informing about new products and offers is one way to achieve this goal. They consist of an invitation to return to the page with some incentive, such as a small discount. In this way, the user is likely to return and make a purchase to take advantage of the coupon that you just gave them. It is a simple but effective strategy.

In short, with these recommendations you can take advantage of push notifications both on web pages and on mobile phones. In indigitall we bet on them, due to the good results they obtain. You can recover a sale that seemed lost or retain users. Thanks to them, you will win with a small investment.

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Topics: Push Notifications

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